Funny Ad - Or Food for Thought

Yesterday, I was watching this funny advertisement at YouTube (me, definitely a youtubber). The campaign is funny, if not hilarious and truly expressive with almost no dialogues. Creativity is at its best. To brief, those who haven’t noticed the campaign ad, it opens with a text which says bangles, talisman & vermillion mark on forehead are the symbols of a married woman. Husband daily applies a vermillion mark on the wife’s forehead as it is related to his long life and when he dies mourners strip off all these symbols from a married woman who is a widow now.

Shot II: Sandstorms blew that desert clear where a group of Rudali (local mourners) waiting as the husband struggle with last few breath. And, no sooner does the man breathe his last – the screen goes chirpy with the wailing mourners start to strip the woman of all the symbols except the vermillion spot on her forehead. In fact, two ladies tried their best but never succeed. In amidst of this process husband takes a deep breath leaving all bewildered and the woman amused.

Shot III: In the flash back it is shown that the Vermillion mark was inscribed with the permanent marker and the ad ends with the voice over ‘Camlin permanent markers, really permanent.’ With a humorous twisted and pun on the permanence of (at least in the ideal world!) marriage, taken by Camlin, the makers of Permanent markers – it leaves an interesting ‘food for thought’ to me… [Check the link: http://www.youtube.com/watch?v=6uxq2d8uBIk]

‘Why the courseware designers don’t take a cue from this?’ Ask the marketers and traditional school of learning.